Lauren Conrad Inks Kohls Fashion Line
Posted on 22. Apr, 2009 by CSS in Entertainment, Fashion
LC headed for the Juniors Department at Kohl’s…
On Tuesday, Lauren Conrad revealed that she is launching a new and improved apparel line, that will go on sale exclusively at Kohl’s Department Stores this fall. The announcement comes one month after the 23-year-old reality personality/designer announced that her high-end Lauren Conrad Collection would be going on hiatus at the end of the season.
“It is a California chic line,” she tells Usmagazine.com of the new collection, dubbed LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.”
The line –with prices averaging between $20 to $60 — will be available in October at Kohl’s stores nationwide, as well as on the company’s website.
“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement.
“We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”
I think this partnership is a much smarter choice for Ms. Conrad. Kohls has really been picking up steam with its celebrity designers lately- I think thats a better launching point for Lauren than her own high end line she originally started out with!
